Overview: This course will review the basics of marketing and promotion in the digital age, including the foundations of marketing and promotion. The course will be a mix of some lectures, video content, interactive polling and discussions, and practical application through breakout sessions. For more information, go to https://files.upei.ca/professionaldevelopment/upei_pd_marketing_and_promotion_for_beginners.pdf. 

Designed for: People who want to do some marketing and promotion but have no formal training or education

Type of Delivery: In-person

Duration: One course for six (6) hours

Facilitators: Lee Gallant