Overview: Does your business or organization need social media marketing but don’t know where to start? The Certificate in Social Media Marketing will teach participants the skills needed to successfully manage social media campaigns and create a space to ask as many questions as needed. This interactive certificate strives to give the tools needed for participants to confidently manage social media channels with a confident brand voice. This course will focus on: 

• Identifying needs within social media platforms 
• Creating a unique brand voice 
• Creating a plan that incorporates brand voice 
• Assistance in the creation of a social media/marketing plan 
• Assistance in the creation of content 

This course is spread out over a three-day period strategically to give time to create content and have real-time feedback from the facilitator and other participants.  

Designed for: Anybody who operates the social media platforms of a business or organization, and is looking to grow their ability to market through social media

Type of Delivery: Virtual

Duration: One course for nine (9) hours over three (3) days 

Facilitator: Jenny Richard 

Cost: $599 

For more information, go to https://www.upei.ca/professional-development/certificates/certificate-in-social-media-marketing