Bell Let’s Talk Day is Thursday, January 28, 2021 and UPEI is joining in to help drive progress in mental health.

On Bell Let’s Talk Day, Bell will donate more towards mental health initiatives in Canada by contributing 5¢ for every applicable text, call, tweet, or TikTok video using #BellLetsTalk, social media video view, or use of their Facebook frame or Snapchat filter.

Snap a selfie in a virtual Bell Let’s Talk toque, and share a personalized mental health message using UPEI’s Bell Let’s Talk Virtual Photo Booth. Use the hashtag #BellLetsTalk to join the conversation, and support Bell’s commitment for Canadian mental health!

COVID-19 has affected every aspect of our lives, including our mental health. According to the Canadian Mental Health Association, 38 per cent of Canadians say their mental health has declined due to COVID-19, and people already struggling with their mental health were two times more likely to say their mental health has declined due to the pandemic.

Since 2010, Canadians and people around the globe have joined in the world’s largest conversation around mental health on Bell Let’s Talk Day. Together we have taken big steps to reduce the stigma around mental health issues and inspire one another to take action and help create a Canada where everyone can access the mental health support they need. In a recent survey conducted by Nielsen Consumer Insights, 83 per cent of Canadians now say they are comfortable speaking with others about mental health, compared to only 42 per cent in 2012. By joining in and taking action, we are all helping to make a real difference.

This year’s Bell Let’s Talk Day campaign shines a light on the actions that we can all take, because now more than ever, mental health matters.

That’s why UPEI is joining in the 11th annual Bell Let’s Talk Day to help create positive change by presenting a number of in-person and virtual activities. View the full schedule of UPEI activities