UPEI wins two national CCAE awards
The University of Prince Edward Island was recently awarded two national silver awards from the Canadian Council for the Advancement of Education (CCAE): 'Best Print Ad or Poster' and 'Best Photograph.'
The CCAE Prix d'Excellence awards program recognizes outstanding achievements in alumni affairs, public affairs, communications, marketing, development, advancement services, stewardship, student recruitment, and overall institutional advancement.
'It's an honour to be nationally recognized by the CCAE for the creativity of our talented team at UPEI,' said Glenda Clements, Director of Integrated Communications. 'The creative thinking and production excellence recognized by these awards demonstrates that our promotional materials reflect the quality of UPEI's programs and the UPEI student experience that we are so privileged to support.'
The silver award-winning poster, designed by members of Integrated Communications and Research Services, was developed to promote 'The Debt of the Western Civilization to the United States of America' discussion which was part of the 'Research on Tap' series. The poster conveyed a stimulating message promoting the event's provocative speaker, Dr. Richard Kurial, a UPEI professor of history, challenging participants to engage in dialogue on the topic. Judges appreciated the design rationale, one saying the poster 'did a terrific job of conveying the event's theme and engaging the viewer.'
'Knee Deep in Frogs' was the title of the winning photo, also at the silver level. Taken by UPEI photography for the cover story of a nine-page tabloid-style publication, the photo featured researcher, Ashleigh Allen, a recipient of an Undergraduate Student Research Award, peering through an aquarium that contained her research subjects-a rare Nigerian frog species. The publication was distributed in Prince Edward Island to update the Island community on recent significant successes among UPEI students, staff and faculty, researchers and alumni. Because of careful preparation prior to shooting, the photo required very little post-production editing and the image retained great realism. The judges commented that the photo had a nice attention to detail and that 'it was much stronger than an average research shot.'
UPEI has previously been recognized by CCAE, winning Prix d'Excellence gold awards in 2010 for 'Best Student Recruitment Viewbook' (for its 2009-10 edition), and for 'Best Community Outreach Program' for the Dr. Tim Ogilvie AVC Vet Camp. Last year, UPEI was awarded three silver CCAE awards for 'Best New Idea: Creativity on a Shoestring' for its 'Win with UPEI' contest; 'Best Annual Fund Initiative' for the UPEI Annual Fund Campaign; and 'Best Community Outreach' for the Atlantic Veterinary College's Community Workshop Series.
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