“PEI Perspectives”—exclusive online panel launched
A new online survey panel-PEI Perspectives-is being launched to offer Islanders the opportunity to provide feedback regarding a variety of topics relevant to themselves and PEI.
The Tourism Research Centre (TRC) is developing and launching the panel which is exclusive to Prince Edward Island residents. An independent research organization based at UPEI, the TRC has extensive experience managing an online panel of travellers that are surveyed regularly about tourism, usually in relation to PEI. The organization has now turned its attention to capturing information about Island life, recognizing the valuable and unique perspectives that PEI residents can offer regarding Island events, culture, community, and other tourism topics.
'Islanders have a wealth of information and insights that would be extremely beneficial to the tourism industry here on PEI and beyond, and we believe PEI Perspectives is an excellent platform for gathering their feedback and ensuring it gets into the hands of planners and decision-makers,' noted Kent Hudson, manager of the TRC.
As technologies evolve, researchers are seeking new ways to connect with the public. Telephone and paper surveys, while still valuable tools for research, are considered by many to be less convenient than an online survey that is accessible via one's PC, laptop, or mobile device.
To ensure all Islanders are aware of the opportunity to join PEI Perspectives, an invitation is being sent to every household across PEI in mid June. As an incentive for joining the panel, the TRC will draw for ten $100 prizes at the beginning of August.
'We are confident that Island residents will recognize the importance of joining PEI Perspectives. Islanders have a long-standing reputation of community engagement here on PEI and this online panel offers new opportunities to interact and provide feedback on important issues,' Hudson observed.
Initially, PEI Perspective panel members will be asked to complete surveys concerning different aspects of tourism; however, the TRC has a broader long-term vision for PEI Perspectives.
'In the long run, we want to partner with other research institutions, community organizations, industry stakeholders, and government to extend the reach of PEI Perspectives beyond tourism. Research is valuable and applicable to just about every facet of life, business, and governance, and we believe that engaging Islanders through this online panel will benefit all involved,' said Hudson.
PEI residents who are interested in learning more about, or want to join, the online panel can visit www.feedbackpei.ca.
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