Driving force behind Dove Canada brand to speak at UPEI

Sharon MacLeod, brand-building director for Unilever Canada and the creative expert behind the Dove Canada brand will be the guest speaker at the fourth instalment of the ‘Spotlight on Student Engagement Series.' The event will take place on Tuesday, April 5, 2:30 pm in AVC Lecture Theatre A.

In her presentation entitled, The Way a Woman Leads, MacLeod will share how Dove challenged conventions with the ‘Campaign for Real Beauty' and helps girls reach their full potential through the Dove self-esteem fund. She will share her experience as a marketer, leader, and businesswoman.

MacLeod is best known for her expertise in consumer behaviour and her creativity. A true visionary in her field, MacLeod challenges traditional marketing and business practices, believing that professionals like her can extend the power of brands to positively impact the lives of women everywhere.

But the story doesn't end there - in fact, MacLeod's passion for helping women overcome obstacles, be proud of who they are, and aspire for something greater in their own lives started at a very early age.

Having lost her mother as a young child and growing up in a small town with three older brothers, MacLeod worked hard to follow her own path. She became the first person in her family to graduate from university, earned a Master of Science in Consumer Studies, and went on to teach the subject at Wilfred Laurier University.

Her work with Unilever has been recognized by consumers and industry peers alike. Accolades include two Grand Prix awards at Cannes Advertising awards for Dove's digital film Evolution and the title of ‘Brand of the Decade' for Dove by Strategy Magazine.

Today, as the director for Dove, Skin Care and Household Cleaning in Canada, MacLeod continues to blaze new trails and educate and inspire women.

For more details about the Student Engagement Speaker Series, please click here. Everyone is welcome.