UPEI Shinerama Campaign Best in Canada

The 2007 Shinerama campaign organized by University of Prince Edward Island students to raise funds for cystic fibrosis was the best in the country according to the Canadian Cystic Fibrosis Foundation. The Foundation’s national Shinerama awards committee selected UPEI from more than 65 universities and colleges for the top campaign award in Canada.

Under the leadership of third-year engineering student Will MacDonald, the UPEI campaign exceeded all expectations. More than 200 students took part, generating an unprecedented $28,000. They raised $120 per student-shiner, compared to a national average of $30. In addition to the exceptional financial success of the campaign, the awards committee recognized the underlying excitement, team spirit, and involvement of the local community.

"Shinerama at UPEI has had its most successful year to date. The hard work and incredible determination of the volunteers who helped in the fight against cystic fibrosis have made the campaign a success,” said Will MacDonald. “They are truly deserving of this award and I’d like to say thank you to each and every one of them."

"We are really proud, but not surprised, that UPEI's 2007 Shinerama team had the number one campaign in Canada. These results, combining great leadership, unbelievable enthusiasm and generous community support, are indicative of the exceptional experience that students can have at UPEI and at top-quality smaller universities," said UPEI President Wade MacLauchlan.

Three Maritime universities won awards this year: UPEI carried off the Best Overall Campaign award, St. Francis Xavier was recognized for the most improved campaign, and Mount Allison tied with Western for best secondary fundraiser.