Innovation: At the Core of Value Creation What drives value within the entrepreneurial journey? The development of a good product, and a superior ability to deliver its benefits to clients, is central to good business practices. However, that formula may be the demise of a business if it is not constantly challenged by the possibilities emerging from the business environment. Jacques Dénommée is Founding Partner of AXIAStrategists, a collaborative platform of strategic advisers, with over 30 years of experience in team management, high performance environment, business strategies, and risk management. He will explore the role of dynamic innovation in business sustainability, discuss the primary challenges to an innovative culture, and examine tools and practices to assist businesses in maximizing value creation. The event will include a Q & A session.